However, this expectation is met with our own wariness about sharing personal information and fear that our data will be misused, or that we will be inundated with a barrage of advertisements, emails, and intrusive outreach. We also prefer our experiences with a brand to be personalized and consistent across every touchpoint. We expect that brands know enough about our preferences to provide high-quality interactions with us. ![]() On top of that, our expectations as customers have risen dramatically. ![]() Today, those experiences are often disconnected, and customer relationships are fragmented. Engaging with customers in today’s world is multifaceted, spanning everything from generating that initial spark of interest, to closing a sale and nurturing the relationship, to delivering exceptional ongoing service and support.
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